#Backlink quality analysis how to#

The reason why digital PR and content marketing have become such popular link building tactics is that they directly result in journalists, editors, and other publishers choosing to cover a story or piece of content and link to it. And it is this that we need to pay attention to and really understand. They didn’t have to link, but they chose to because you have created a valuable piece of content that they want to amplify or use to help their readers. When a link is editorially placed, this is done by a writer or webmaster because they took the decision to do so. High-quality links are those that have been editorially placed as a result of someone finding your content valuable and choosing to link to it.

Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Quality links come from trusted sources and are not, in any way, intended to manipulate search engine rankings. To understand what these look like, the best place to turn is Google’s Webmaster Guidelines. To put it simply, you can think of a backlink analysis like a routine health check or an MOT on your car and when you do it regularly, you can fix potential problems before they cause issues. If you have been unfortunate enough to already have seen a negative impact as a result of bad links, you will need to carry out an analysis to fix the issue and regain your lost rankings. The wrong type of links (often referred to as bad links, toxic links, spammy links or unnatural links) can harm your site’s organic performance, and running a backlink audit is the most effective way to proactively find these issues and areas of concern so you can take action to protect your rankings. Identify Bad Links & Take Action To Protect Your Rankings The more you know how you stack up against your competitors, the better your strategy can be, and the easier it will be to find opportunities to build links that positively impact your rankings. A really quick way you can do this is by comparing up to five domains with the SEMrush Backlink Gap tool: Without insight into the link profiles of the sites you are competing against, you will be working blind. This means you can develop a strategy that will close the link gap and help you gain a competitive advantage. By understanding the quality of your own link profile and your competitors, you are able to identify your ability to rank against others and see how difficult it will be to outrank them. Identify A Competitive Link GapĬonducting a backlink analysis helps you to understand the link gap between you and your main competitors. The more insights you have on both your and your competitors’ link profiles, the better chance you have to use this information to improve your strategies. If you are not regularly analyzing your backlink profile, it is something you need to start doing. What Is a Backlink Analysis & Why Should You Conduct One As Part of Your SEO Efforts?

#Backlink quality analysis how to#

How to Discover Toxic Backlinks to Your Site.

Toxic Link Building Tactics To Avoid in 2020.

How Can Toxic Backlinks Affect Your Organic Performance & Search Rankings?.What Is a Backlink Analysis & Why Should You Conduct One As Part of Your SEO Efforts?.