#Canva customer service number trial#

How does Canva stay on-brand while localizing for all the different locales?Ĭanva focuses on ensuring all employees share the same company values and cultures and works toward the same goals. You could also evaluate how well users engage with your content, the number of bugs reported, and what kind of feedback you’re getting from the users. One of the most crucial evaluation metrics to watch is retention rate – how many users are using the product and returning to use the product time after time. How does Canva evaluate its localization success? See what sticks with users and help decide which markets to prioritize.

#Canva customer service number trial#

If you localize early, you have more opportunities for trial and error. So start with a scalable strategy upfront. Working backward – fixing issues and making up for lack of scale aftermath – wastes a lot of resources. They built automation early and achieved good development velocity, and the product is never blocked by localization. Localization must be considered at the beginning of the product development, whether it be implementation or strategizing.Ĭanva benefited enormously by beginning localization early. Why is considering localization in the early stage of product development so important? The same goes for marketing and other content. So they let the local design teams take control and always experiment with what works with different markets. Canva’s localization team has to adapt to the subtle differences in the cultures and languages and the audiences’ unique needs in a scalable way.

Knowing what design resonates with the audience isn’t easy.

They rely on the data collected over time to apply their learnings and successes to new markets. Canva team dove into localization efforts early in the life of Canva.The key is hyper-localization – creating an experience that resonates with local markets without having to rebuild Canva every time.A speak-peek into Canva’s localization program Today, Canva has over 60 million monthly active users, half of whom are non-English speakers, and the platform is available in over 130 languages.Ĭanva’s localization success was born out of their mission to make the tool as accessible as possible to users across the globe and provide the best user experience, no matter what language they speak. Launched in 2013 in Australia, Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.